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Company Profile
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Venicy, founded in 1992, is one of the leading women inner-wear brand in Indonesia. In 1997, we expanded and established our very first brick and mortar store, slowly, we began to expand our shops to several well-known department stores, then in 2020, we finally opened our first online store and website (working together with top online selling platforms in Indonesia such as Shopee, Tokopedia, Lazada and many more). Our products include brassieres, panties, slips / camisoles, foundation garments and sleepwear products. The inner-wear products manufactured under the brand “Venicy” cater to the premium segment market in Indonesia.
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Our Company’s core competency lies in the understanding of TWO main points. The prevailing of early trends in the market and analyzing the buying preferences of our customers. With these points in hand, we have the capability to launch more new and untapped products, as well as discovering which fabric and style suits our target customer best. Around the 1990s, Venicy identified that the Indonesian market was developing and there was potential for launching and sustaining a premium women’s under-garment brand.
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In order to keep up with consumer demand and fashion trends, Venicy has set up an in house design studio for developing inner-wear products and creating styles to meet the global standards. Our design studio is equipped with the latest software and hardware like digitiser, pattern grader, sampling, sewing machines and sample analyzer. Our design studio has a team of designers, pattern makers and sample makers who put together international trends and innovative features, which are updated from visits to international textile events. Our Company continuously works on the basis of customer feedback, by visiting trendsetting international markets and meeting market participants at such markets. With the continuous support from our customers nation-wide, we were able to celebrate our 25th anniversary in 2017.
- MISSION -
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Venicy mission is to keep supplying high quality, beautiful and comfortable women's lingerie. Helping to choose correct bra size and model, we in Venicy, advance women's breast health and wellness.
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Venicy aims to achieve market-defining leadership in our chosen segments. We want to populate each viable segment of the lingerie market with our brands, drive long term profits and sustainable growth by nurturing healthy brands operating in valuable segments. We want To make Venicy a great place to work by fostering talent and providing growth opportunities for our best associates / colleagues. We want to create sustainable competitive advantage by focusing on the evolving consumer.
- VISION -
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Venicy operates under the concept of “Create Value with Innovation” aim to build Venicy brand integrity with new innovations as well as modern fashion, accepted quality, consist and fits with the needs of all women in all countries and along with social responsibility.
Our vision is to always provide daily luxury and comfort for women. Venicy Indonesia brand promises the highest quality, beautiful and well fitted women's garment wear. Our goal is to become most recognizable underwear brand in home market Indonesia and to be an icon where when woman think they need a innerwear, what comes out on their mind is Venicy.
